Our founder and CEO; Sudon Daigle is described as "the best kept secret and an innovative trailblazer" in sports. With 25+ years of education, experience, and training, she has developed the only neuroscience-based and cutting-edge system to quickly treat issues that undermine the performance and true potential of young and professional athletes. What usually takes clients years of therapy to fix, Sudon is able to usually treat within a few weeks up to 6 months at the most.

As the founder and CEO of P4: Platinum Power Play Performance, Sudon is a leading Mental Performance Coach, Therapist, and Strategist. She's the only Canadian certified as a Spectrum Sports Axiology Practitioner; where she specializes in the study of understanding an individual's intrinsic and extrinsic values to determine underlying strengths and weaknesses in areas of behavior, motivation, biases etc. She is also the only registered Canadian Sports RTT Therapist. RTT is an accelerated therapy that combines cognitive behavioural therapy, neuro-linguistic programming, psychotherapy and hypnotherapy to also determine the root cause of an issue (usually within the first session.) With a Psychology degree, Sports Psychology Diploma, Mental Performance Coach Certification, Master Hypnotherapist Diploma, and numerous certifications; she is a registered member of the International Association of Counsellors and Therapists. She’s currently completing a certification in Collaborative Processes to Improve Learning and Teaching at Harvard Graduate School of Education.

Sudon is a published author with several White Papers on mental health with elite/pro athletes and a book titled Three Words To Live By: Empowering and Mindful Lessons to Living a Purposeful Life. Her latest book, The Secret To Sports Success: The Ultimate Guide To Parenting An Elite Athlete, releases in just a few weeks! She understands that true excellence transcends just being a talented athlete. She has also identified that we need to not only serve the individual person but their support systems as well. It's about taking clear and consistent intentional massive action, fully showing up, honing mental acuity, openness to personal growth and development, resilience and a serious commitment to dominate a sport as an athlete, coach, scout and recruiter. She personally instills these beliefs and applies them to herself as well as her business. She is extremely passionate about going above and beyond for her clients. Although she is our CEO, she personally meets and screens every applicant and personally works one on one with our individual athletes and teams. She has applied her 20 plus years of training, education and experience to meticulously design a one of a kind world class sports program that integrates conventional and non-conventional tools and techniques to generate very fast, effective and permanent results!